Thursday, August 05, 2010

Ad Killaz R Loose

Started work on my 5th book - a complete guide to global creativity - and had to put together a PDF portfolio of all my advertising work as a creative/director. Why did I choose an image of the devil for the cover? I hear you ask, perhaps it's to do with having already sold my soul way back inna day when I was working in advertising 24/7. Or maybe I'm just taking the piss and saying that it is indeed a dark art. Whatever way I cut it, advertising - like film - is something that I can't seem to shake. Okay, so the money is often too good to ignore, and the work has taken me to some fucking wicked spots around the globe - Cape Town, Jozi, Mali, Rwanda, NY, SF, Seoul, TLV - but I often find myself justifying the fact that part of me is forever advertising. What the fuck? Why does this matter? Seeing that I sold out years ago, long before any of the books, the films, the TeeVee, it doesn't make any sense. Am I worried what anyone else thinks? I hope not, but deep down I guess it's just that I've been conditioned to think poor artist = good and advertising + cash = bad. But I say fuck all that. Creativity rules. End of Story, see you in the Groucho, motherfucker!

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